Before the era of smartphones and photography mania, there was Polaroid. A brilliant, simple, accessible and common photographic invention. A photographic revolution that suddenly disappeared (almost) forever, taking its secrets with it.
The film presents in a visually fascinating way the history of the invention and its impact on art, popular culture, and the lives of ordinary people. It talks about experiencing time, about freezing moments on a photographic film.
To the same extent, it also talks about how we look, how we turn our dreams into reality. We observe the magical process, photographic chemistry, the appearance of a photo on a small piece of paper. We follow the tedious process of reproducing photographic technology in the laboratory behind the Polaroid — The Impossible Project. We are looking at the work of both photography historian and Polaroid in particular. We also observe photograpic sessions in the desert regions of the United States.